The rise of ‘chub rub’: The world’s first tape designed to prevent chafing launches in Australia

The rise of ‘chub rub’: The world’s first tape designed to prevent chafing launches in Australia

  • Two Sydney business partners have launched the world’s first anti-chafe tape  
  • Mary Tatar and Jenna Wakley started ChubRub Tape in May 2021 
  • Chafing is a skin problem often caused by friction, moisture and fabrics 
  • But the unique product prevents this as the tape is latex-free and sweat resistant 


Two women from Sydney who noticed a gap in the market have launched the world’s first anti-chafe tape.

Mary Tatar and Jenna Wakley, 40 and 32, launched ChubRub Tape in May 2021 after wanting to create a convenient product that can be used to prevent chafing. 

Chafing is a common skin problem that can be caused by friction, moisture and irritating fabric, often causing redness, discomfort and irritation.

This can occur on the inner thighs, stomach, buttocks, crotch, armpits and underneath the feet.

Priced at $19.95, the 5m roll of tape is made from 95 per cent cotton, can stretch up to 180 per cent and is latex-free and sweat resistant. 

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Mary Tatar and Jenna Wakley, 40 and 32, launched ChubRub Tape in May 2021 after wanting to create a convenient product that can be used to prevent chafing

Before launching the brand, Jenna was a client of Mary's at her own business Body Sculpting Sydney and the idea sparked after a conversation had about chafing

Priced at $19.95, the 5m roll of tape is made from 95 per cent cotton, can stretch up to 180 per cent and is latex-free and sweat resistant

Before launching the brand, Jenna was a client of Mary’s at her own business Body Sculpting Sydney and the idea sparked after a conversation had about chafing 

Before launching the brand, Jenna was a client of Mary’s at her other business Body Sculpting Sydney and the idea sparked after the pair had a conversation had about chafing.  

‘For years, we and many women around the world have struggled to find a solution to chafing – but no anymore,’ the duo told FEMAIL.

By selling the tape, the duo aim to ‘normalise chafing’ and reduce the uncomfortable pain it causes. 

The business partners recommend using ChubRub Tape on the inner thighs, under arms and any area where friction occurs between the skin and fabric

'For years, we and many women around the world have struggled to find a solution to chafing,' the duo told FEMAIL

The business partners recommend using ChubRub Tape on the inner thighs, under arms and any area where friction occurs between the skin and fabric, such as bra straps that often rub on the shoulders and back

Mary Tatar and Jenna Wakley launched ChubRub Tape in May 2021

Mary Tatar and Jenna Wakley launched ChubRub Tape in May 2021

The business partners recommend using ChubRub Tape on the inner thighs, under arms and any area where friction occurs between the skin and fabric, such as bra straps that often rub on the shoulders and back. 

Mary and Jenna also said they recognised the ‘pressure and expectations’ women feel to look good due to social media, but hope to provide the perfect solution to empower women and make them feel comfortable with their bodies.

‘We saw there needed to be a solution, a way to fix the problem, while still allowing you to continue with your day-to-day lifestyle,’ the pair said.

‘We know no two bodies are the same, but believe both bodies are beautiful, no matter what the size or shape.’

‘Our product has been designed to be discreet, non-restricting, comfortable, long lasting and kind to your skin. It ticks all the boxes!’

'Our product has been designed to be discreet, non-restricting, comfortable, long lasting and kind to your skin. It ticks all the boxes!' the pair said

‘Our product has been designed to be discreet, non-restricting, comfortable, long lasting and kind to your skin. It ticks all the boxes!’ the pair said

The tape is easy to apply and can be worn for up to six hours at a time, but moisturiser or oil may be required to remove.

It’s available online in a variety of colours to suit different skin tones to ensure the tape isn’t seen when worn 

While the product was designed for an issue often experienced by women, men too can use ChubRub Tape.  

What is chafing and how can ChubRub Tape help? 

Chafing is a common skin problem that can be caused by friction, moisture and irritating fabric, often causing redness, discomfort and irritation

This can occur on the inner thighs, stomach, buttocks, crotch, armpits and underneath the feet

ChubRub Tape is designed to prevent this with a soft tape made from 95 per cent cotton 

The tape is easy to apply and can be worn for up to six hours at a time, but may need moisturiser or oil to remove 

More information can be viewed on the ChubRub website

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