Revealed: The ute with the highest customer satisfaction – and it’s NOT a HiLux or Ranger
Isuzu D-MAX ute has topped Roy Morgan latest customer satisfaction surveyWith a score of 94.92 per cent it beat Apple iPhone, Toyota, Bunnings, ALDIThe Isuzu ute was Australia’s fifth most popular car in May, third in ute stakes
A ute has Australia’s highest customer satisfaction score but it’s not a bestselling Toyota HiLux or Ford Ranger.
The Isuzu D-MAX has instead topped the Roy Morgan customer satisfaction survey of popular consumer products in Australia.
The ute, which in May was Australia’s fifth most popular car, beat market leader Toyota and its luxury brand Lexus.
With a score of 94.92 per cent, it even beat the Apple iPhone‘s 94.1 per cent score and Toyota, which managed a 94 per cent rating.
A ute has Australia’s highest customer satisfaction score but it’s not a bestselling Toyota HiLux or Ford Ranger. The Isuzu D-MAX has instead top the Roy Morgan customer satisfaction survey of popular consumer products in Australia
Brands with highest customer satisfaction
ISUZU: 94.92 per cent
FIRST CHOICE LIQUOR: 94.88 per cent
APPLE iPHONE: 94.1 per cent
TOYOTA: 94 per cent
ROYAL AUTOMOTIVE ASSOCIATION: 92.5 per cent
BEYOND BANK AUSTRALIA: 92.2 per cent
AUSSIE BROADBAND: 91.3 per cent
SCHNITZ: 91.2 per cent
BUNNINGS: 91.1 per cent
ALDI: 91 per cent
Source: Roy Morgan Customer Satisfaction Award 2021
They were slightly in front of the Royal Automotive Association, the umbrella group for motoring services groups NRMA, RACQ and RACV which scored 92.5 per cent.
Hardware chain Bunnings also did well scoring 91.1 per cent with German supermarket giant ALDI on 91 per cent.