An Australian beauty brand is struggling to keep stock of a multipurpose salve that can be used to moisturise lips and soothe dry skin on the face and hands.
The $18.95 ‘101 Ointment’ from Lanolips has been voted the ‘world’s best lip balm’ in multiple awards and is so popular, one sells every minute.
The product is packed with ultra-pure Australian lanolin, grease extracted from sheep’s wool which mimics human oils and is often called ‘Nature’s Wonder Moisturiser’.
The formula is 100 percent natural, vegetarian and holds 400 times its weight in moisture – meaning it hydrates skin from the outside in.
The affordable beauty buy has attracted an audience of celebrity fans, including supermodel Gigi Hadid who recently named it as one of her top ‘post-pregnancy skin secrets’.
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Australian beauty brand Lanolips is struggling to keep stock of a multipurpose salve that can be used to moisturise lips (a customer is shown before and after) and soothe dry skin on the face and hands
The $18.95 ‘101 Ointment’ (right) has been voted the ‘world’s best lip balm’ in multiple awards and is so popular, one sells every minute
The product is packed with ultra-pure Australian lanolin, grease extracted from sheep’s wool which mimics human oils and is often called ‘Nature’s Wonder Moisturiser’
The 25-year-old first-time mum, who welcomed daughter Khai in September 2020, said she uses the multipurpose ointment in various areas of her face including her lips, cheekbones, on the tip of her nose and along the edge of her eyebrows.
‘I like to moisturise my lips after my skincare and before I start makeup, then it can kind of sit on your lips through your routine, so that when you get to lipstick at the end, it has sat for a bit,’ Gigi told Vogue.
‘This is called the 101 Ointment, but it’s like for everything.’
Supermodel Gigi Hadid (pictured) recently named the affordable beauty buy as one of her top ‘post-pregnancy skin secrets’
The 25-year-old mum (pictured) said she uses the ointment in various areas of her face including her lips, cheekbones, on the tip of her nose and at the edge of her eyebrows
The elder sister of Bella and Anwar Hadid said she ‘dabs’ the ointment anywhere where her ‘skin feels dry’ including the tip of her nose, lips, cheekbones and the edge of her eyebrows.
Other celebrity fans include model turned businesswoman, Rosie Huntington-Whiteley, who declared her love for the product in a video uploaded to her YouTube channel in July 2020.
The 34-year-old said she always keeps a spare balm in her beach bag, adding: ‘It’s ‘nice to have just a little something on your lips.’
Rosie Huntington-Whiteley (pictured) declared her love for Lanolips in a video uploaded to her YouTube channel in July 2020
The formula is 100 percent natural, vegetarian and holds 400 times its weight in moisture – meaning it hydrates skin from the outside in
Fans rave about the ointment in online reviews, with many saying they love how it is neither customers ‘greasy or sticky’ and penetrates the lips to lock in moisture.
A product description on the brand’s website recommends warming a pea-sized amount of the salve between your fingers, then dabbing it gently onto your skin for best results.
Hundreds of reviewers have given the ointment a five-star rating, hailing it as their ‘holy grail’ beauty product and a ‘skin saviour’.
‘I use it every single day and am now on my fourth tube. It keeps moisture for a long time and feels great. I would highly recommend it to others,’ one woman wrote.
Lanolips founder Kirsten Carriol (pictured) previously explained the make-up of the product, saying: ‘Its molecular structure most closely resembles that of human skin lipids.’
A second added: ‘So glad I tried this and honestly I don’t think I can go back. The formula is super hydrating and looks great on, and not too shiny as I have found with other products.’
Lanolips founder Kirsten Carriol previously explained the make-up of the product, saying: ‘Its molecular structure most closely resembles that of human skin lipids.’
This means the ointment acts as a dual barrier, protecting skin from environmental damage while soaking in to hydrate it at the same time.
Lanolips products are available in Australia at Priceline, Mecca and online from the brand’s website.