‘Imagine the family photos you could ruin’: Kmart’s $10 yellow jumper for kids goes viral for all the wrong reasons
- Optical illusion shows a swear word on an innocent $10 kids jumper from Kmart
- The blunder was uploaded to Reddit last night attracting hilarious responses
- $10 girl’s jumper originally reads: ‘Kindness Counts’
A photo of a kids Kmart jumper has gone viral online – and not for the bright yellow hoodie’s bargain $10 price-tag.
A customer shared a photo of the yellow jumper to Reddit on Monday night with the cheeky caption: ‘Kmart kids clothes have really upped their swearing game’.
The angle of the photograph creates the illusion that the item of clothing has the slogan ‘Kindness C***s’ printed alongside a pink love heart.
An optical illusion causes a kids jumper’s slogan to turn into a profanity
The fashion faux pas caught the attention of Reddit users amused by the unfortunate photo angle, with one person writing: ‘This is now an Australian proverb.’
‘Imagine all the family photos you could ruin,’ wrote another.
‘Saw that in my local store, had the exact same reaction,’ added a third..
Unconvinced it was an intentional typo, one Reddit user questioned what the shirt actually said:
‘Okay, I’ll bite. What did it originally say?’
The original $10 yellow jumper reads: ‘ Kindness counts’
After some discussion the original slogan is found to actually read ‘Kindness Counts’, with one user writing: ‘My daughter has this jumper… I will never look at it the same again.’
This is not the first time the jumper has gone viral, with another shopper posting a photo of the design flaw in May.
Many amused customers shared their own encounters with the infamous jumper, believing the slogan actually contained a swear word.
Daily Mail has reached out to Kmart for comment.