Apple restores 1920s Los Angeles Tower Theatre into a new store

Apple restores 1920s Los Angeles Tower Theatre into a new store – complete with a lobby inspired by a Paris opera house and grand arched stairway with bronze handrails

Apple transformed the abandoned 1920s Tower Theatre in Los Angeles into its latest Apple storeThe tech giant kept the layout, including its  lobby inspired by Charles Garnier’s Paris Opera house Red velvet carpets line a grand staircase that features bronze handrails and marble columns Customers can shop for their favorite Apple products inside the expansive auditorium 

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Tower Theatre in Los Angeles was the first to introduce residents to ‘talkie’ movies 1927, but now it’s showcasing iPhones and iPads.

Apple transformed the historic theater into one of its stores and opened the doors to the public Thursday, whom were welcomed by red velvet carpets draped over a grand staircase, glittery chandeliers and the tech giant’s employees.

Located at the intersection of Eighth  Street and Broadway, the iconic Tower logo is still seen at the front, but it is now accompanied by the Apple logo.

In the heart of the store is a Forum and video wall, sitting under a fully restored arch and surrounded by the original balconies.

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and restored bronze.

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Tower Theatre in Los Angeles was the first to introduce residents to ‘talkie’ movies 1927, but now it is showcases iPhones and Genius Bars

Apple Tower Theatre is the tech giant’s 26th store in the greater Los Angeles area. 

Deirdre O’Brien, Apple’s senior vice president of Retail + People, said in a statement: ‘At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city.

‘Apple Tower Theatre honors the rich history and legacy of this entertainment capital.’

Upon entering the original theater doors, guests will walk through the lobby inspired by Charles Garnier’s Paris Opera house that features a grand stairway with bronze handrails and marble columns, all of which have been restored to their original glory.

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and restored bronze. Left is how the theater looked in the 1920s and left is Apple's restoration

Customers can shop for products inside the expansive auditorium that is surrounded by stunning arched bays and restored bronze. Left is how the theater looked in the 1920s and left is Apple’s restoration

Apple transformed the historic theater into one of its stores and opened the doors to the public Thursday who were welcomed by red velvet carpets draped over a grand staircase, glittery chandeliers and the tech giant's employees

Apple transformed the historic theater into one of its stores and opened the doors to the public Thursday who were welcomed by red velvet carpets draped over a grand staircase, glittery chandeliers and the tech giant’s employees

Although the layout resembles the original theater, the product area mimics Apple's iconic product stores

Although the layout resembles the original theater, the product area mimics Apple’s iconic product stores

Apple kept the original 906 seats in the theater, but has covered them with leather for guests to sit comfortably while waiting for serve or support from Apple employees. 

Two new elevators have been installed in the theater, welcoming all customers to every level of the new store.

Apple Tower Theatre will be open from 10am PT to 8pm PT from Monday to Saturday, and 11am PT to 7pm PT on Sunday.

Tower Theatre was the first to be wired for film sound in Los Angeles, allowing it to provide residents with a new way of enjoying films.  

The theater closed its doors in 1988 and has remained empty and unused since,  but has found new meaning as an Apple store.

Apple CEO Tim Cook made an appearance at the store during the grand opening

Apple CEO Tim Cook made an appearance at the store during the grand opening

Apple conducted forensic paint studies 'and literally peeled back history' to uncover the original details and light colors that gave the Tower Theatre its stunning appearance

Apple conducted forensic paint studies ‘and literally peeled back history’ to uncover the original details and light colors that gave the Tower Theatre its stunning appearance

Apple kept the original 906 seats in the theater, but have covered them with leather for guests to sit comfortably while waiting for serve or support from Apple employees

Apple kept the original 906 seats in the theater, but have covered them with leather for guests to sit comfortably while waiting for serve or support from Apple employees

Apple conducted forensic paint studies ‘and literally peeled back history’ to uncover the original details and light colors that gave the Tower Theatre its stunning appearance, said architect Doo Ho Lee, design director for Apple’s retail stores, The Los Angeles Times reports. 

Workers discovered gold and bronze elements, which they cleaned and polished, along with stone and decorative plaster work.

Apple also replicated a clock tower that once stood atop the building that was removed due to damages from thee 1971 Sylmar earthquake. 

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